IceeNOW is a performance recovery brand built for athletes who need fast, effective icing on the go.

Our flagship product, Icee Tape, delivers cooling and compression to help reduce soreness, manage pain, and keep athletes moving through practices, games, and tournaments — no freezer or bulky ice packs required.

Icee Tape is a cooling and compression tape that requires no refrigeration and can be kept in a sports bag or backpack, ready to use whenever you need it.

IceeNOW Tape is made from a non-woven spandex fabric (contains latex). The liquid ingredients are a special blend of distilled water, menthol, and borneol, designed to create a cooling sensation similar to ice.

Icee Tape combines cooling ingredients with a wearable wrap that provides light compression and sustained cooling over time.

Menthol rubs and gels primarily create a cooling sensation on the skin and are applied directly, while Icee Tape is worn as a wrap and allows cooling to build gradually.

Traditional ice packs provide intense cold but are typically used for short periods and require refrigeration. Icee Tape does not require refrigeration and is designed for on-the-go use when ice isn’t practical.

As with any cooling product, individual experiences may vary. Always follow directions and discontinue use if irritation occurs.

Icee Sleeve is a convenient way to apply cold or heat therapy to muscles and joints. Simply remove it from the freezer, slide it onto your arm or leg, and continue your activity.

For cold therapy, we recommend using the Icee Sleeve for up to 20 minutes at a time, allowing the skin to return to normal temperature between uses.

If using the Sleeve for heat therapy, allow it to reach room temperature before heating in the microwave and follow all heating instructions carefully.

Icee Tape is made from a non-woven spandex fabric (contains latex). The liquid ingredients are a special blend of distilled water, alcohol, menthol, and borneol, designed to create a cooling sensation similar to ice.

As with many topical cooling products, individuals with known sensitivities to menthol, latex, or other ingredients should test on a small area of skin before full use.

Icee Tape is a cooling and compression tape that requires no refrigeration and can be kept in a sports bag or backpack, ready to use whenever you need it.

IceeNOW Tape is made from a non-woven spandex fabric (contains latex). The liquid ingredients are a special blend of distilled water, menthol, and borneol, designed to create a cooling sensation similar to ice.

Wrap Icee Tape around the desired area with comfortable tightness that is supportive but not restrictive. Tear or cut after using the desired amount.

Cooling typically begins within a few minutes. Leave the wrapped area exposed to the air for best effect, as Icee Tape works through evaporation.

Use only on intact, healthy skin. Do not apply to open cuts, irritated, or recently shaved areas. Do not bandage tightly, cover with clothing or braces, or exceed the recommended wear time.

For first-time use, inspect the area after a few minutes and then every 15 minutes. Remove immediately if discomfort occurs.

As with many cooling or menthol-based products, some individuals may experience skin irritation if sensitive to menthol, latex, or with prolonged contact. This may include redness, burning, or blistering.

We recommend testing on a small area for first-time use, inspecting the area regularly, and removing the tape immediately if burning, stinging, blistering, or significant discomfort occurs.

If you’ve previously experienced irritation from products like menthol muscle rubs, kinesiology tape, adhesives, or topical skincare, you may have sensitive skin. Sensitivity can also vary depending on the area of the body, activity level, and how long a product is worn.

For first-time use, we recommend testing Icee Tape on a small area of skin and checking the area after a few minutes. If you experience burning, stinging, redness, or discomfort, remove the tape immediately and discontinue use.

Yes, Icee Sleeves are reusable. Simply return the Sleeve to the freezer after use so it’s ready for next time.

Icee Tape is single use, but each roll can be used for multiple applications. Use only the amount you need for each wrap, tear it off, and discard the used portion. Store the unused tape in the pouch for future use.

No. Icee Tape does not require refrigeration and is ready to use straight from the pouch.

Use only the amount you need, tear it off, and store the unused tape in the sealed pouch for future use. Do not refrigerate.

Icee Tape should not be used on open cuts or broken skin. Individuals with known sensitivities to menthol or latex should avoid use. Always follow directions and discontinue use if irritation occurs.

Icee Tape is designed for external use and can be used by individuals ages four (4) and up when used as directed.

Icee Tape is for external use only. Avoid touching eyes after handling; wash hands after use. If contents are exposed to eyes, rinse with water and seek medical advice. Do not use on cuts, injured skin, or open wounds.

Wrap with comfortable tightness that is not restrictive. Especially for first-time use, inspect the area after a few minutes and then every 15 minutes to ensure there is no irritation, particularly if you have sensitive skin. Discontinue use immediately if discomfort occurs.

Icee Tape is intended for use after activity as part of post-exercise recovery. Some athletes also choose to use Icee Tape during periods of light to moderate activity.

When wrapping a knee, ankle, wrist, or other body part, start at the area farthest from the heart and work upward, overlapping each layer slightly as you go.

Wrapping in this direction is a common guideline used for compression-style wraps and can help ensure even, comfortable support.

Apply with comfortable tightness only — not restrictive — and remove if you experience discomfort.

MEDIUM: Circumference 8 inches stretches to 11 inches (20-28cm); Length 10"(26cm) - TYPICAL USE GUIDE: Wrists; Elbows, Ankles (Depending on Size)
LARGE: Circumference 10 inches stretches to 13 inches (26-34cm); Length 10"(26cm)- TYPICAL USE GUIDE: Elbows, Ankles, Calf, Bicep (Depending on Size)
X-LARGE: Circumference 11 inches stretches to 16 inches (26-46cm); Length 10"(26cm) - TYPICAL USE GUIDE: Calf, Knees, Bicep, Legs (Depending on Size)
XX -LARGE: Circumference 16 inches stretches to 20 inches (46-60cm); Length 10"(26cm) - TYPICAL USE GUIDE: Knees, Quad, Legs (Depending on Size)